At m-clarity we have a vast and exciting toolset we use for discovering and optimizing your marketing opportunities AND increasing your ROI: - balancing marketing efficiency and effectiveness
- determining what marketing strategies with how much marketing investment will deliver a maximum ROI desired effort; cheaper isn't always better!
- brand sentiment measurement
- listening to and analyzing what others think of your brand to calculate an unsolicited positive/negative brand sentiment ratio; the flavor of your brand in real time conversation!
- campaign management design
- developing common terminology and framework structure, business rules, and key processes that allow for all campaigns to be measured accurately and equally; campaign x is actually better than campaign y?
- contemporary & traditional learning methods
- adding more authenticity to our "voices" research and database "behavior" learning resulting in more new and more valuable knowledge; they said what?
- customer relationship management
- understanding how customers flow through your business model, and then developing a framework that highlights key actions, reactions, and metrics so that your customer engagement opportunities are optimized at every stage; customers happy to be enticed, flourished, and romanced back!
- customer targeting
- learning who your best customer is (or should be) and why, and developing strategies to help you capture and keep more of them
- database builds and management
- developing more efficient and effective ways of helping you capture, store, add value, and measure key data about your prospects and customers
- direct and database marketing
- taking advantage of good database management to help you zero-in your marketing efforts on a more 1:1 customer basis.
- donor advocacy
- offering donors appropriate encouragement and engagement opportunities so that they provide their own time and talent resources on your behalf; want to increase your revenue and ROI exponentially?
- donor relationship management
- understanding how donors flow through your business model, and then developing a framework that highlights key actions, reactions, and metrics so you're your donor engagement opportunities are optimized at every stage; m-clarity cares about good stewardship too!
- generational differences
- taking advantage of the base differences in how "generally" builder, boomer, gen x, gen y, etc people think and want as a simple tool to aid in the ROI success of your offerings and targeted communication efforts; they want to do what on phone now?
- information synthesizing
- combining a variety of existing and/or new information in a new and more holistic way so that you more clearly see your opportunity areas
- key metrics focus
- helping you better reach your goals by creating clear, actionable, and readable metrics
- market research
- reaching out (using existing info or gathering anew) to learn more about who your target is, what they are saying, what they want and why, and how to better engage with them; social media listening is now a tool here too!
- marketing 4 P's
- uniting the power of your product, price, place and promotion marketing mix variables by properly aligning them with a given customer target; marketing is way more powerful than just focusing on the "promotional P"!
- marketing apps
- developing apps that are uniquely appropriate and valuable to you or to a given target audience
- marketing dashboards
- assuming you're armed with key metrics, we develop a support tool that organizes for you to see in one convenient place
- marketing frameworks
- finding new and more optimal ways of laying out and positioning information so that it better reveals and contexts your opportunities and solutions against your competition; new light to help you better see and shine!
- marketing strategy
- using the 4P's of marketing (and 3T's of resource-raising if a nonprofit) to better engage with your target customer (or donor) so that you optimize your ROI success potential
- nonprofit 3 T's
- considering time, talent and treasure "product P" engagement options within your marketing strategy; donor treasure giving follows where they devote their time and talent engagements
- nonprofit fundraising
- strategizing a plan to help fund an organization's programs by understanding who, when, why, and how best to raise funds from individuals, businesses, the government, and through unique partnerships among them or with other nonprofit organizations; partnering can provide the most leveraging choice!
- nonprofit resource-raising
- focusing on a set of intentional communication, cultivation, solicitation, and recognition strategies systematically and continually which include strategies for each of the nonprofit 3T's (by donor target); leveraged the moves!
- process mapping
- unpacking and examining a given process (or set of processes) to develop an efficient, effective and integrated approach; we build and fix
- reputation management monitoring
- creating a baseline knowledge of your reputation (versus that of your competition) and then monitor against that for positive or negative change; keeping your reputation in the clear!
- social media listening and monitoring
- using social media to create a conversation benchmark across you and your competition about the amount of mentions, their positive vs. negative sentiment, the topics and their timing, and the social media platform used; and then we can monitor for change at the appropriate agreed-upon interval; do you hear me now?
- strategic planning
- utilizing the role of marketing strategy to capitalize on your business's potential is much easier when it's been built upon clear, sound and unique foundation of purpose and methods, mission, vision and values.
- SWOT analyses
- helping you see yourself more clearly "internally" about your strengths and weaknesses and "externally" about your opportunities and threats
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