the principalsdonna mace, co-principal
contact donna Math major-turned-marketer, Donna has always been driven by understanding opportunity potential and then by helping/cheering on her clients to make them a reality. Starting back in high school she carried a slide rule in one hand and a pom-pom in the other. As an avid learner/connector, strategist and achiever, Donnas’ real strength for those she serves lies in her intentional way of tackling a problem and exploring an opportunity. She begins by understanding the real goal/key metrics, builds customized listening and analysis frames, and then synthesizes learning into new, holistic pictures - pictures that crack codes and achieve win-wins. This strength has served her well for 25+ years in roles such as … eric kim, co-principal
contact eric After graduating from college, Eric began his career in Finance (Banking). A few years into his finance career, he opened up his own business that provided spatial analysis and GIS (Geographic Info Systems) to the financial industry. In 1998 he sold his company to join the business world. Eric brings an entrepreneur spirit and inventive ideas to his work every day. An avid learner/futurist/ reputable strategic developer, Eric has been pushing the envelope in marketing, database and information technology field for over 15 years. His positivity and activist leading style has supported him well in building a solid track record with successes in... the partnersbringing our work to light
Cook’s Corner – crm messaging - ILLLUMINATING THE DARKNESS |
What We Do
At m-clarity we have a vast and exciting toolset we use for discovering and optimizing your marketing opportunities AND increasing your ROI:
- balancing marketing efficiency and effectiveness
- brand sentiment measurement
- campaign management design
- contemporary & traditional learning methods
- customer relationship management
- customer targeting
- database builds and management
- direct and database marketing
- donor advocacy
- donor relationship management
- generational differences
- information synthesizing
- key metrics focus
- market research
- marketing 4 P's
- marketing apps
- marketing dashboards
- marketing frameworks
- marketing strategy
- nonprofit 3 T's
- nonprofit fundraising
- nonprofit resource-raising
- process mapping
- reputation management monitoring
- social media listening and monitoring
- strategic planning
- SWOT analyses
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